Online Small Business Marketing – Understanding the Basics of Promoting Your Home Business Website

A quick look around the internet will show you that among the millions of websites online, only so many of them get great traffic. Many webmasters or website owners understand the importance of having an online presence, but they just don’t quite get the fact that building a website is only half of the battle. Promoting your home business website is the other half of this battle and also the half that can make or break your online small business.

Many online small business owners simply don’t have the time to create and implement a solid marketing plan for their website. There are a number of ways around this hurdle. Let’s look at some quick and simple ways to promote your online presence while building your online based business.

Location is Important

When creating a website for your home business, it is important to select a good host. While this may not seem like a big deal, selecting a low-quality host for your website can spell trouble in the long run. Choose a host that has a proven track record. You can find this out by simply asking more established website owners and home based business professionals. If a host seems to be plagued by significant server problems or other customer service issues, it is best to find a more suitable provider. The last thing you want is to drive expensive traffic to a website that is always experiencing server downtime. This is the quickest way to lose customers and revenue.

Domain Selection

When selecting a domain name, aim to keep your domain name and email the same. This will make it easier for your clients to remember and also help people to remember the name of your business in general. Always take advantage of ways to get your name out to the public. Also consider any keywords that potential clients may search for online. Creating a domain name with these keywords in the URL will help with promoting you home business website.

Search Engine Optimization

SEO, also known as search engine optimization, is a critical part of promoting your home business website in the eyes the search engines. Search engines such as Google, Yahoo and Bing crawl the thousands of websites on the internet in search of great content. Since bots can only read html code, be sure to promote your website by optimizing it for the keywords you selected. If you do this well, your site will be ranked higher and this will result in more traffic and more sales for you.

Online small business marketing is just one aspect on which to

This entry was posted in Uncategorized and tagged , . Bookmark the permalink.